Regulation (EU) no. 1807/2018 (Non-Personal Data Regulation or NPDR) recently entered into force and will become directly applicable in the EU within May 2019.

This new piece of legislation aims to strengthen the principle of free circulation of non-personal data in the EU for the benefit of businesses and the public alike, with a view to foster the European data economy and the future Digital Single Market.

But why should non-personal data be regulated and which sectors will benefit the most from this NPDR?

The goal of the NPDR is to advance the EU market for non-personal data and bring down all existing barriers to the free movement of such data across the EU. 

To do so, legislators deemed necessary to adopt a specific piece of legislation that could harmonize a generally unregulated sector into a consistent set of rules applicable at an EU level.

In practice, this means that NPDR may benefit all sectors and industries, irrespective of their actual use of non-personal data.

Will the NPDR boost EU’s AI and technology market?

In the Commission’s view, the NPDR is designed to support the data economy and, most importantly, facilitate the spread of new technologies, such as machine automation, the Internet-of-Things (IoT), robotics or Artificial Intelligence (AI), in various sectors and industries.

In this regard, EU institutions already made clear in their joint communication presenting the European initiative on AI that a fair and straight-forward use of non-personal data sets will boost EU’s technological and industrial capacity and uptake AI across the economy, both by the private and public sectors.

In fact, the time for regulating the free flow of non-personal data in the EU seems finally arrived.